Make every word count.
Creative communication for social impact.
Hi, I’m Will,
founder & director of Lead by Story.
I'm a poet and storyteller who uses words to help people. My team and I produce media for social impact. I also facilitate sessions to help teams grow in self-awareness, resilience and creative leadership.
My story? I grew up and accidentally became a poet. Tupac started it, slam poetry finished it. I realised the most powerful communicators didn't use the most words, but the best words, carefully crafted and delivered.
I’m a sucker for stories. You are too. It’s what makes us human. But in our noise-drenched, oversaturated, chaotic media landscape, I believe we need better stories, told well. I believe good leadership isn’t about telling people what to think; it's about inviting them to find their place in the story.
For years I’ve used poetry, short films and podcasting to invite people into stories that matter. I’ve done it with my own, and many others have trusted me with theirs.
So what's yours? Let's chat.
What we do
My team and I work with businesses, non-profits, schools and government organisations to offer the following communication services. How can we meet the unique needs of your context?
We produce quality work that sparks conversation. Poetic narrative videos. Engaging podcast series'. Well-crafted written content. Access a team of professional creatives to capture the message you want to share. See examples.
Ensure your next conference or event is unforgettable with a unique blend of spoken word poetry and story-driven communication guaranteed to take people on a powerful and impacting journey.
Sessions teaching groups of all sizes how to find their voice and communicate with authentic creativity and clarity. Grow the communication muscles of your team and learn how to lead by story, every day. See examples.
Will has taught me to present my communication as a solution to a problem that people are already experiencing.
Will has taught
me to present my communication as a solution to a problem that people are already experiencing.
Lecturer in Social Work, University of Newcastle + Director, Spark Australia