Kindness Works: Building a Brand to Support Impact

Complete rebrand, web build and comprehensive video suite

the story begins (the brief)

Kindness Works, a grassroots charity in Hervey Bay, needed a complete brand identity and storytelling suite to amplify their impact. They run COACH mentoring programs and StreetWorks community meals, but lacked the tools to share their story, attract volunteers, and build partnerships.

the plot thickens (our approach)

We immersed ourselves in their community, capturing the authentic voices of volunteers, mentors and those they serve. From Linda's insight that "it's more than food...it's family" to Di's belief that "everybody matters," we found powerful human stories at every turn. We developed their visual identity, built their website, and created an extensive video library.

the resolution (what we created)

The new brand and storytelling platform transformed how Kindness Works connects with their community. Their videos now train volunteers, build partnerships, and showcase the real impact of ordinary people doing extraordinary things. A true grassroots operation now has professional tools that match the heart of their mission.

Lead By Story acknowledges the Traditional Owners of the land where we work and live, The Darkinjung People. We pay our respects to Elders past and present.

contact

will@leadbystory.com.au